Pastel colours (lat. Pasta-dough) is a family of colours that can be described as soothing, soft, almost neutral, milky, blurry, unsaturated colours. Such colours are lovely and calm, but not at all bright or juicy. The name of this colour family comes from "pastels" - artistic materials, in the form of a pencil or chalk, consisting of a powdery pigment and a binder. This term came into fashion from painting, in the era of impressionism (late XIX - early XX centuries.), Artists used the technique of "dry" pastels. This method is characterised by the use of techniques to shade the boundaries, which gives a softness to the colour, as well as the creation of the effect of "soft" transitions.
Pastel colours are loved by many famous fashion houses, such as pastel pink became the iconic colour of the Italian fashion house Gucci, as well as Scandinavian pink and peach pink, is one of the most iconic and trendy colours in the world for several years.
Such words as "lightness" and "simplicity" come to mind when it comes to pastel colours. Sally Harrison, an American designer and photographer from Los Angeles, notes that pastel tones evoke a sense of calmness and balance, she also emphasises the connection between light blue and spirituality, heaven, paradise; similar colours are widely used in the design of objects for children.
The life of a modern person is full of stress - gentle, cute colours are often used when making clothes. Such an attachment of designers to pastel tones is due to the fact that when wearing soft - blue, pink, green, yellow and light beige, one feels light and safe, as we have often seen these colours in our childhood, when all our needs and desires were taken into account and satisfied by someone else. That's why the American institute of colour research Pantone called one of the most popular colours of the last few years - "Serenity".
The colour, known as Tiffany Blue, was chosen by the founder Charles Lewis Tiffany for the cover of the Blue Book, an annual collection of handcrafted jewellery. At that time, there were many shades of a similar colours, such as "Robin's-egg blue" or "Forget-me-not blue", Tiffany turned his own, special shade into an international icon of elegance and sophistication. This colour resembles a cool, fresh water blue that immerses us into a world filled with luxury, delight and ease.